Category Marketing Lead / Leading Consumer Durable Brand

About the role

Will come with a strong understanding of P&L, new age marketing techniques and demonstrated capability of conceptualising innovative campaigns and new product development initiatives Will ideally have 5-7 years of overall experience with consumer brands Will come with educational background from Tier 1 MBA colleges, preferably from the batch of 2018-2021

What you'll do

• Drive category strategy including pricing, portfolio mix, and growth roadmap
• Translate consumer insights and market trends into actionable plans
• Manage product lifecycle and support innovation with cross-functional teams
• Lead go-to-market initiatives including launches, campaigns, and sales enablement
• Execute integrated marketing campaigns across ATL, BTL, and digital

What you need

• 5–7 yrs of experience
• Go-to-market
• MBA