Category Marketing Lead | Leading Consumer Durables Brand

About the role

8-12 years of experience in marketing (FMCG/consumer durables preferred) Analytical mindset with strong commercial understanding Proven ability to drive campaigns, innovation, and cross-functional alignment High-impact role with strong visibility and ownership Competitive compensation and career progression

What you'll do

• Lead a category with end-to-end ownership across strategy, innovation, and GTM
• Drive category strategy including pricing, portfolio mix, and growth roadmap
• Translate consumer insights and market trends into actionable plans
• Manage product lifecycle and support innovation with cross-functional teams
• Lead go-to-market initiatives including launches, campaigns, and sales enablement

What you need

• 8–12 yrs of experience
• Branding
• Go-to-market
• MBA