CBIA Manager

About the role

Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of consumers into the category and brand teams will lead to building amazing brands.

What you'll do

• Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding
• Drive the agenda, functionality & actionability of transversal insights studies like U&A, Brand Equity & Needscope, Needstates/ Opportunity mapping etc
• Work closely with Commercial teams to identify the new business opportunities
• Drive the innovation initiative to facilitate, identify and streamline future innovation pipeline. Post Launch tracking of existing innovations to identify measures of…
• Monitor consumer behaviour, needs, and trends of the Digestives market in general with a view to ensure a highly proactive management of business opportunities to…

What you need

• 13–15 yrs of experience
• Research
• Market research
• Agile
• BBA

Good to have

• Data visualisation