CDP, Audience and Marketing Specialist

About the role

We are looking for an experienced CDP & Audience Strategy Specialist with strong expertise in digital marketing, customer data, audience intelligence, segmentation strategy and marketing technology platforms.The ideal candidate should have the ability to identify and define relevant audience segments based on business objectives, customer behavior, engagement patterns and data insights , rather than simply execute predefined segmentation requirements.

What you'll do

• Understand business objectives, marketing goals and customer engagement challenges to independently identify relevant audience segments and opportunities
• Define audience identification and segmentation strategies using customer attributes, behavioral data, content consumption, engagement patterns and transactional data
• Translate business objectives into actionable audience use cases and recommend the right approach for identifying and targeting specific customer groups
• Own the end-to-end audience lifecycle, covering audience discovery, segment definition, data requirements, audience creation, activation
• Define approaches for identifying and connecting known and anonymous audiences across brands, websites, mobile apps and CTV

What you need

• 5–9 yrs of experience
• Digital marketing
• Analytics
• ISO 27001
• Marketing automation
• B.Tech or B.E. or B.Sc or BCA or BBA or M.Tech or MCA