Chief Marketing Officer

About the role

Strategic Leadership Develop and execute the company's overall marketing strategy in alignment with business goals and regulatory frameworks. Customer Acquisition & Retention Drive multi-channel marketing initiatives (digital, agency, bancassurance, partnerships) to attract and retain policyholders. Digital Marketing & Analytics Lead digital marketing transformation, paid media, social media, and content marketing.

What you'll do

• Build a strong, consistent brand across all channels and customer segments
• Optimize customer journey and enhance client lifetime value through segmentation and personalization
• Oversee customer experience (CX) and Net Promoter Score (NPS) initiatives
• Implement and oversee marketing automation, CRM, and analytics tools
• Use data-driven insights to guide campaign strategy, customer engagement, and product development

What you need

• Digital marketing
• Analytics
• Performance marketing
• Content marketing
• Marketing automation
• Product marketing
• Any graduate

Good to have

• Public relations
• CRM
• Actuarial
• Go-to-market