Content Lead

About the role

The Content Lead within the Marketing and Corporate Communication (MCC) department, is a strategic role focused on creating and executing a holistic content strategy that drives brand visibility and engagement across all platforms. This individual will work closely with marketing leadership and business teams to develop content that resonates with diverse audiences while

What you'll do

• Develop and own a comprehensive B2B content strategy that ensures brand consistency and credibility across all communication, aligning with positioning, business goals
• Build a full-funnel content engine (awareness, consideration, conversion) and lead strategic programs such as podcasts, thought leadership series, customer testimonials
• Define content KPIs, track performance, and optimize continuously using data-driven insights to maximize impact across channels
• Oversee planning, creation, and quality of multi-format content including podcasts, videos, client testimonials, whitepapers, email campaigns, LinkedIn posts, blogs
• Collaborate cross-functionally with the Management, Sales, Product, and client success teams to extract insights, craft compelling narratives, and showcase value

What you need

• 6–8 yrs of experience
• Content strategy
• SEO
• Writing
• Editing
• Content marketing
• Wealth management
• MBA or BBA

Good to have

• Digital marketing
• Marketing automation
• Email marketing
• Customer success