Copywriter

About the role

We're looking for someone to own how our brands speak across new cities, new brands and every customer touchpoint. You'll shape the content strategy, set the voice and write the words that drive clicks, sales and repeat orders. This is a high-ownership role, working directly with marketing, design, performance, CRM and retail.

What you'll do

• Lead the content for launches, seasonal drops and festive campaigns across our brands, owning the story from concept to execution
• Turn campaign ideas into taglines and storytelling that work across channels, in partnership with the design and creative teams
• Own ad creatives for Meta, Google and marketplaces, from the hook and concept to the final scroll-stopping statics, carousels and Reels-style videos
• Work with the performance team to read results and improve CTR, conversion and ROAS through copy and creative
• Own website and app content, from homepage and collection pages to landing pages and on-site messaging that helps customers buy with confidence

What you need

• 2–5 yrs of experience
• SEO
• Content strategy
• CRM
• Social media
• Copywriting
• Storytelling
• Any graduate