Copywriter / Content Writer

About the role

We are looking for a creative, articulate, and trend-conscious Copywriter / Content Writer to craft compelling, on-brand content that reflects Fashion TV’s premium image and resonates with its global fashion-forward audience. The role requires expertise in luxury storytelling, campaign-driven writing, and digital content strategy.

What you'll do

• Develop engaging, original, and brand-aligned content for digital platforms including website, social media, blogs, emailers, and campaigns
• Write persuasive copy for advertisements, fashion campaigns, brand promotions, and product launches
• Create impactful captions, taglines, headlines, and campaign messaging for Instagram, YouTube, and digital ads
• Collaborate with marketing, design, and video teams to ensure visual and verbal consistency
• Research fashion trends, luxury lifestyle movements, and competitor content to generate fresh ideas

What you need

• 2–4 yrs of experience
• Writing
• Storytelling
• SEO
• Editing
• Research
• Digital marketing
• BMM

Good to have

• Content marketing
• Branding
• Content strategy