CPW Analyst II, Consumer Insights

About the role

The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills. We drive business growth through a deep understanding of our consumers and our markets.

What you'll do

• Project management and execution
• Gaining expertise in using the tools developed in-house and by external vendors
• Multitasking and managing multiple research projects end to end i.e. from designing a questionnaire, programming survey
• Developing knowledge and skills required to apply advanced statistical techniques in order to identify patterns and trends from the data
• Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence

What you need

• 4–6 yrs of experience
• Data analysis
• Stakeholder management
• MBA or BBA