Creative Lead - Performance Marketing

About the role

We’re hiring a Creative Lead to own performance creative for paid acquisition. Your job is to find the ideas that make them try it, and prove it on revenue, not clicks. The pace is fast and the playbook is still being written, often you’ll be the one writing it. This role is based in our Bangalore office, and the process includes a creative assignment (hooks and a script for a given customer profile).

What you'll do

• Own the creative engine for paid social (Meta first, then YouTube and TikTok): what we make, what we test, and what scales
• Turn customer insight into angles, scripts, and hooks, from the problem a salon owner or a consultant is trying to solve, not from features
• Run the testing pipeline with performance marketing: what goes in, at what spend, when to kill, when to scale, judged on CAC and return, not CTR alone
• Lead a mix of in-house writers, AI video editors, agencies, and creators, and hold the bar on both quality and speed
• Use AI generation (including our own video agent) to test scripts fast, then put human production behind the winners

What you need

• 5–8 yrs of experience
• Performance marketing
• Writing
• Any graduate