Cross Channel Performance Strategist

About the role

The Cross-Channel Performance Strategist is responsible for developing and executing strategies to drive the performance and effectiveness of paid marketing campaigns across Programmatic, Meta, and Google Ads. They are experts in cross-channel paid advertising and utilize their knowledge to optimize campaigns, increase conversion rates, and improve ROI (Return on Investment).

What you'll do

• Develop and execute cross-channel strategies: Plan, create, and implement effective campaign strategies across Programmatic, Meta, and Google Ads to drive traffic
• Google Ads campaign management: Plan, build, and optimize Search, Performance Max (PMax), and YouTube campaigns, including keyword strategy, bidding, asset groups
• Programmatic campaign management: Set up, run, and optimize programmatic campaigns across display, video, and native channels, including bid strategy, creative rotation
• Google Tag Manager implementation: Implement, configure, and maintain Google Tag Manager (GTM) deployments — including triggers, variables, tags
• Google Analytics 4 (GA4) management: Set up, audit, and maintain GA4 properties, including event configuration, conversion tracking, audience setup, custom dimensions

What you need

• 3–8 yrs of experience
• Google Ads
• Meta Ads
• Performance marketing
• Google Analytics
• CRO
• Social media
• BBA

Good to have

• SEO