Data Scientist II, Analytics Engine Optimization

About the role

The “Insights and Analytics” organization within General Mills’ Strategy and Growth function is responsible to deliver integrated consumer, customer, category, and business performance insights to power smarter, faster decisions and next-best actions, enabling precision in brand strategies, campaign execution, media and investment optimization across our US businesses and brands.

What you'll do

• Partner with marketing and business stakeholders to define analytical problems, success criteria, data requirements, and measurable business outcomes
• Develop and implement data-driven solutions using advanced analytics and machine learning techniques to measure marketing effectiveness
• Build, validate, and maintain causal inference pipelines and measurement strategies such as Marketing Mix Models
• Create statistical and machine learning models to quantify the campaigns and interactions that affect consumers’ purchase behavior
• Build statistical model-based Omni-channel marketing solutions to optimize investment and maximize impact across different channels

What you need

• Analytics
• SQL
• Python
• Machine learning
• Statistics
• R
• Any graduate

Good to have

• GCP
• Data visualisation
• Physics
• Tableau
• Alteryx
• Prototyping