Deputy General Manager

About the role

The Marketing Project Lead will closely be working with the Marketing Heads of the Strategic Business Units and directs marketing strategy on product. Understanding Consumer healthcare ecosystem, OTX / OTC / channel marketing , trade activation digital campaign, multichannel / Omni channel engagement scope , planning , execution; Growth Target Model optimization;

What you'll do

• Collaborate closely with the assigned therapy area to continuously improve existing marketing practices and ensure alignment with business objectives
• Develop and maintain attribute mapping to inform targeted marketing strategies and brand positioning
• Build robust marketing and brand plans with a competitive edge, ensuring portfolio strengthening and optimal product mix rationale
• Drive tail-end brand optimization to maximize value from the entire portfolio
• Support business decisions through comprehensive market research data gathering, interpretation, and trend analysis

What you need

• Sales
• Key account management
• Market research
• Last-mile delivery
• Branding
• Any graduate