Deputy Manager - Digital Business Group

HDFC ERGO General Insurance·Mumbai

Pay not stated5–9 yrsFull-time

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About the role

We're seeking a data‑driven digital marketer who can own performance media across Google Ads, Meta Ads, and Programmatic platforms, while also steering brand campaigns that lift awareness and trust. The ideal candidate blends sharp analytical skills with BFSI domain knowledge and optimizing for qualified leads, user funnel, and lifetime value.

What you'll do

Plan, launch, and optimize campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram)
Build full‑funnel strategies: awareness → consideration → conversion → retention (including remarketing and lookalike audiences)
Lead A/B and multivariate tests for creatives, audiences, bidding, placements, and landing pages to improve CVR and approved lead rate
Own budget pacing, forecasting, and allocation across channels based on incrementality and marginal CAC
Implement conversion tracking (GA4, GTM, ad platform pixels, offline conversions), server‑side tagging where applicable, and UTM governance