Digital Ad Campaign Manager – Programmatic & Geofencing | Onsite Mumbai

About the role

Digital Ad Campaign Manager – Programmatic & Geofencing Location: Mumbai Experience: 3-5 Years Band: BPO 2/3 Salary: up to 9 LPA Position Overview: We are seeking an experienced Digital Ad Campaign Manager with strong hands-on expertise in geofencing, location-based advertising, and programmatic campaign execution.

What you'll do

• Build targeting strategies for competitor location targeting, event-based targeting, store-visit campaigns, and hyperlocal audience reach
• Configure audience segments, location rules, frequency caps, budgets, pacing, and campaign parameters within DSP platforms
• Perform quality checks on campaign setup, geo boundaries, audience rules, conversion pixels, click trackers, and third-party tags before launch
• Identify and resolve campaign delivery issues related to under-pacing, over-pacing, geo leakage, low CTR, tag errors, creative rejection, or attribution gaps
• Recommend changes to bids, budgets, geographies, audience segments, creatives, frequency caps, and inventory sources to improve campaign performance

What you need

• 3–5 yrs of experience
• Google Analytics
• Analytics
• Reporting
• Sales
• Excel
• Performance marketing
• BBA

Good to have

• Data privacy
• Performance management
• CRM

What you get

• Up to ₹9 L a year