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Digital Analyst

Aptean·Bengaluru

Pay not statedJunior levelFull-time

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About the role

GENERAL JOB SUMMARY Aptean is seeking an analytical and detail-oriented Digital Analyst to own measurement across its portfolio websites, establish baseline performance, track conversion rates, and demonstrate the impact of web investment. The role turns digital data into clear, useful insights that support web and marketing decisions. 3.

What you'll do

  • Establish baseline traffic, engagement, and conversion rates for each website so improvements can be measured
  • Define, implement, and maintain accurate conversion tracking across all websites, working with the WordPress Developer and Google Tag Manager
  • Build and maintain dashboards and regular reports showing performance against targets
  • Analyse user behaviour and journeys to identify what is working, what is not, and why
  • Support the CRO Lead by designing measurement for tests and analysing results

What you need

  • Dashboarding
  • Digital marketing
  • SEO
  • CRO
  • WordPress
  • Any graduate

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