Digital Marketing Campaign Manager- Gurgaon

About the role

We are seeking an experienced and strategic Digital Marketing Manager, Campaigns to lead a team of digital marketing specialists focused on multi-channel marketing campaign management. This role will be responsible for ensuring best-in-class execution of marketing campaigns, collaborating daily with ERM’s industry and regional marketers and the Digital Marketing Director.

What you'll do

• Campaign design and delivery
• Collaborate and ideate with marketers to design and deliver multi-touchpoint campaigns across digital channels such as website, email, social media and paid media/ search
• Build personalisation into campaigns, using both demographic and behavioural indicators to segment the audience
• Confidently leverage marketing automation and CRM data and functionality for seamless campaign execution
• Leverage analytics and data to share insights with project teams to influence the adaptations made to campaigns

What you need

• 8–14 yrs of experience
• Digital marketing
• Google Ads
• Marketing automation
• Google Analytics
• Looker Studio
• Power BI
• Any graduate

Good to have

• Salesforce
• Performance marketing
• CRM
• Performance management
• SOP writing
• Email marketing