Digital Marketing- Email Specialist

About the role

The Email Marketing Specialist is also responsible for regularly measuring and reporting traditional marketing and campaign analytics. This role will be based out of Hyderabad, India, and will work closely with stakeholders in the US.

What you'll do

• Develop, implement, and manage high-quality B2B and B2C acquisition programs, campaigns, and activities across the business’s online platforms
• Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
• Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
• Plan, execute, and measure experiments and conversion tests
• Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates

What you need

• 5–9 yrs of experience
• Digital marketing
• Email marketing
• Analytics
• BBA or MBA

Good to have

• Marketing automation
• Salesforce