Digital Marketing Lead Analyst - C13 - MUMBAI

About the role

The Digital Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness.

What you'll do

• Ensure all campaigns are executed within the business framework and that any identified issues are managed across functions/lines of business and closed on time
• Support the exploration and development of marketing enhancements in support of our overall strategies
• Oversee overall campaign planning and execution from a strategic perspective
• Define and present go-to-market strategy for new journey enhancements and features, partnering with digital usage and creative teams
• Develop Journey marketing processes to optimize engagement model between Digital Marketing and Journey teams

What you need

• 6–10 yrs of experience
• Digital marketing
• Social media
• Go-to-market
• Any graduate