Digital Marketing Manager

About the role

The Digital Marketing role will be responsible for planning, executing, monitoring and optimizing digital marketing campaigns across products and customer segments, with a strong focus on business growth, customer engagement and digital customer experience.

What you'll do

• Plan, coordinate and execute digital marketing campaigns across SMS, WhatsApp, RCS, GIFs, digital notifications, website and voice channels
• Coordinate with Business and Marketing teams for campaign requirements, target segments, communication content and execution timelines
• Create, review and deploy customer communication content in line with brand and regulatory guidelines
• Coordinate with IT, UI/UX teams and external partners for website pages, landing pages and digital journey requirements
• Manage campaign budgets, allocation, utilization and periodic tracking across products and campaigns

What you need

• 2–4 yrs of experience
• Digital marketing
• SEO
• Analytics
• Google Analytics
• Social media
• Market research
• Any graduate

Good to have

• Business analysis
• MIS reporting
• Channel sales