Digital Marketing Manager, Senior

About the role

This role will maximize the impact of paid media to drive ARR through full funnel paid media campaigns.

What you'll do

• Inform the digital marketing strategy for the vertical and regional markets we serve across paid media, search, and digital ABM channels
• Assist in creating a long-term program plan designed to accomplish specific business goals such as driving awareness, leads, pipeline, and bookings
• Assist with paid media campaigns spanning multiple channels and tactics, including strategy, setting requirements, execution, and reporting
• Inform data sources, audience targeting, channels, offers and content to drive customer acquisition across digital channels
• Provide tactical feedback to different campaign stakeholders regarding areas of optimization, including conversion rate optimization of landing pages

What you need

• 3–5 yrs of experience
• Digital marketing
• Performance marketing
• Analytics
• SEO
• CRO
• BBA