Digital Marketing Manager (Strategist)

About the role

ATSPL sells to fleet owners, transporters and enterprises: buyers who research online, attend industry events and decide after several conversations. We need one person who owns marketing end to end: sets the strategy, builds the brand, and turns marketing into a steady pipeline of qualified leads for the sales team .

What you'll do

• Build and own the annual marketing plan and budget across digital and offline channels, aligned to sales targets by region and segment
• Run B2B demand generation: LinkedIn, Google Ads, SEO, email, WhatsApp, webinars and account-based campaigns for key enterprise accounts
• Plan and execute offline marketing: trade shows, transport and logistics expos, dealer/partner meets,product launches, print collateral and on-ground activations
• Define the brand voice and messaging for products such as Smart Fleet, GPS tracking and fleet management solutions
• Own the website as a lead-generation asset: content, landing pages, conversion and SEO performance

What you need

• 7–13 yrs of experience
• Digital marketing
• SEO
• Google Ads
• Marketing automation
• Analytics
• CRM
• Any graduate

Good to have

• Fleet management
• SQL