Digital Strategist – Website Management

About the role

This role sets the direction for how our business websites grow: building the demand and competitive picture for each business, defining the 12 month roadmap and the success measures, and acting as the single named point of contact the business talks to. The person will run discovery with Marmon business marketing and business IT teams, chair the monthly performance review, and own the value story with finance.

What you'll do

• Run discovery workshops with business marketing and business IT, and translate what you hear into a prioritised roadmap
• Build the audience, demand and competitive picture for each business and define the KPIs the programme will be judged on
• Chair the monthly performance review with the business and present progress, risks and value delivered
• Set scope discipline across the team and say no to work that does not move an agreed metric
• Work with the SEO, content, UX and analytics specialists to sequence their work into one coherent plan

What you need

• SEO
• Analytics
• Any graduate

Good to have

• WordPress
• LLMs
• Shopify