Director - Content (Guru) – Non-Fiction

About the role

We are looking for a strategic and execution-focused Director - Content to lead the scaling of our Non-Fiction Content Library. This role requires a content-first leader who understands how to build, package, distribute, and monetize high-impact non-fiction content across digital platforms.

What you'll do

• Non-Fiction Library Strategy & Scale -Define and execute the roadmap for scaling the non-fiction content library across categories such as personal finance, self-growth
• Content-First Growth Approach - Develop a content-led growth engine where storytelling and value delivery drive acquisition and retention
• Ad Creation & Performance Integration - Lead the creation of high-converting ad creatives rooted in strong content narratives
• Ensure ads are not “marketing-first” but “content-first” in hook, storytelling, and engagement
• Analyze ad performance metrics: CTR, CVR, CAC, ROAS, hook rate, thumb stop rate, etc

What you need

• 5–10 yrs of experience
• Content strategy
• Performance marketing
• Storytelling
• MBA

What you get

• ₹30 L–₹70 L a year