Director - Growth & Subscription Revenue

About the role

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

What you'll do

• Performance marketing across Meta, Google, and emerging channels, with an explicit mandate to cut single-platform dependence
• ASO and organic pull, so growth isn't 100% spend-led
• Influencer marketing and channel mix decisions across four audiences that don't look alike
• High-volume, vernacular-first creative testing — an iteration engine, not a monthly campaign calendar
• CAC optimization as an ongoing discipline, not a one-time fix — continuously testing channel mix, bidding strategy, and creative to bring CAC down without starving volume

What you need

• 5–9 yrs of experience
• CRM
• Performance marketing
• Influencer marketing
• Any graduate