Digital Marketing Executive
Workers Town·Dehradun
- Can I apply
- Needs BBA · 1–3 yrs
- Pay
- Pay not stated
- Source
- From the company's careers page · 2 days ago
- How to apply
- On Workers Town's own site
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About the role
We are seeking a Senior Email Marketing Specialist with 5–6 years of experience and at least 2 years of strong, hands-on expertise in Dotdigital . The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands.
What you'll do
- Create omnichannel strategies across Email, SMS, Web Push & WhatsApp
- Own the lifecycle roadmap for assigned brands
- Execution & Campaign Management Build, test, and launch campaigns and automated flows
- Use dynamic personalization, segmentation, and scoring
- Maintain campaign calendars and run A/B tests
What you need
- 5–6 yrs of experience
- Email marketing
- HubSpot
- Analytics
- CRM
- HTML
- Shopify
- Any graduate
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