DTC Creative Strategist (US Market Experience Needed) - SEA Applicants

About the role

As our US Creative Strategist, you'll own the creative pipeline for our US-market brands: research → concept → script → brief → post-launch analysis → iteration. You'll be writing for cold US traffic — American buyer psychology, awareness stages, and offer positioning — and working closely with our Lead Strategist, editors, and designers to keep testing velocity high.

What you'll do

• Research & Concept Development
• Developing 15–20 net-new concepts per week across video and image formats. Typically, video concepts make up 70–80% of your weekly output
• Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to develop breakthrough concepts for US audiences
• Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to identify untapped opportunities specific to the US market
• Building concepts that are rooted in how American buyers think, what they respond to, and what's already saturated in the market

What you need

• Writing
• Copywriting
• Scriptwriting
• Research
• Any graduate