highlisted

eCom Marketing Leader | Tier 1 FMCG

Michael Page India·Mumbai

Pay not stated10–18 yrsFull-time

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About the role

We're looking for someone who has: Minimum 10+ years of relevant experience in FMCG, BPC, or the personal care/D2C industry Opportunity to work with a Tier 1 Global FMCG brand

What you'll do

  • Lead the Performance Marketing Strategy
  • Responsible for crafting and leading the eCommerce marketing strategy for all our brands and categories
  • Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising
  • Influence the brand positioning, premiumization and go to market strategies through data
  • Manage and optimize marketing budgets, ensuring efficient allocation of resources across channels to maximize ROI and achieve performance targets

What you need

  • 10–18 yrs of experience
  • Performance marketing
  • Affiliate marketing
  • Email marketing
  • Social media
  • Data analysis
  • Go-to-market
  • MBA

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