Executive - Regional Marketing

About the role

The Brand Marketing Executive will be responsible for strengthening and managing the NMIMS CDOE’s brand identity across all touchpoints. The role focuses on driving brand consistency, enhancing institutional reputation, supporting student recruitment objectives through lead nurturing, and ensuring alignment between academic offerings and brand communication.

What you'll do

• Brand Strategy & Positioning
• Support the development and execution of the institution’s brand strategy in line with its vision, mission, and long-term growth objectives
• Ensure consistent brand positioning across academic programs, campuses, and communication channels
• Monitor brand perception among key stakeholders including students, parents, faculty, alumni, industry partners, and media
• Plan and execute lead nurturing activities through emails, WhatsApp messages, and SMSs

What you need

• 7–10 yrs of experience
• Digital marketing
• Email marketing
• Branding
• Social media
• Salesforce
• MBA