Experience Designer - Personalization

About the role

You will design experiences on Aptean.com that help visitors discover relevant solutions and take the right next step, adapting content and interactions to audience needs, industry, intent and customer relationship where reliable information is available. Your remit spans UX, UI, content hierarchy and interaction design, from initial entry through subsequent pages and return visits.

What you'll do

• The role covers visual asset creation or adaptation, responsive and accessible design, build handover, pre-launch quality checks and collaboration with personalisation
• Personalisation Specialists will own audience configuration and Optimizely implementation
• The CRO Lead will lead test strategy and statistical evaluation, with your input on hypotheses and interpretation
• Martech and development colleagues will own identity, data connections and technical performance
• Content and product marketing partners will support messaging and accuracy

What you need

• Design systems
• Prototyping
• Figma
• CRO
• Product marketing
• Accessibility
• PhD

Good to have

• Visual design
• Interaction design
• User flows
• Digital marketing