Experience Designer - Personalization

About the role

GENERAL JOB SUMMARY Aptean is seeking a multidisciplinary Experience Designer with a specialism in website personalisation. You will design experiences on Aptean.com that help visitors discover relevant solutions and take the right next step, adapting content and interactions to audience needs, industry, intent and customer relationship where reliable information is available.

What you'll do

• Support a prioritised roadmap of more than 50 experiences, balancing commercial value, visitor needs and delivery effort
• Take ideas through journey mapping, prototyping, implementation handover and improvement after launch. 3
• Design for new visitors, returning visitors and recognised customers
• Work with specialists to distinguish verified information from inferred interests and define appropriate experiences for each
• Create responsive page variants and components, including forms, customer proof, recommendations and calls to action

What you need

• Design systems
• Prototyping
• Figma
• Interaction design
• User flows
• CRO
• PhD

Good to have

• Visual design
• Product marketing
• Digital marketing
• ERP