GEO/SEO Manager

About the role

AI-powered search and generative discovery platforms Generative Engine Optimization (GEO) strategies to improve brand inclusion, relevance, and authority in AI-generated responses. Entity optimization to strengthen brand, product, and topic associations across search ecosystems. Content freshness and optimization frameworks to maintain relevance for AI engines and evolving search algorithms.

What you'll do

• Build organic acquisition plans aligned with business objectives, growth targets, and NSE (New Student Enrolment) goals
• Identify opportunities to improve non-branded traffic growth, topical authority, and share of search
• Conduct search intent analysis and develop strategies based on user behaviour, market demand, and audience needs
• Establish scalable SEO frameworks across global markets, ensuring consistency while supporting regional requirements
• GEO & AI Search Optimisation Lead GEO and AI search optimisation strategies to improve visibility across generative search platforms

What you need

• 6–8 yrs of experience
• SEO
• Content strategy
• Analytics
• Any graduate