Global CMO

About the role

Build a Cult Global Brand (The Builder's Focus) Own the strategic vision and execution for taking Lenskart from a known eyewear brand to an iconic, cult brand — one that creates virality, drives style statements, and makes eyewear a fashion-first category globally. Define and evolve brand positioning for Lenskart and its portfolio

What you'll do

• Build a Cult Global Brand (The Builder's Focus)
• Ensuring local cultural resonance without sacrificing global brand coherence
• Write, except for eyewear and
• Building a 20-person AI-powered marketing machine that operates at the output of one 100x its
• Drive outsized results with lean resources

What you need

• 10–18 yrs of experience
• Branding
• LLMs
• Social media
• Lean
• Computer vision
• Machine learning
• BBA or MBA

Good to have

• Go-to-market