Go-To-Market (GTM) Specialist

About the role

We’re hiring a hands-on GTM Specialist to help generate pipeline through inbound, outbound, and content-driven campaigns. This is an execution-first role focused on building, testing, and iterating across multiple channels to identify what drives qualified leads and scalable growth. You will work closely with sales and marketing to experiment with GTM strategies, optimize campaigns, and turn successful experiments into repeatable growth channels.

What you'll do

• Execute inbound campaigns across SEO, content marketing, social media, and earned media
• Run outbound outreach through cold email, LinkedIn messaging, and light cold calling
• Experiment with social growth on LinkedIn, X/Twitter, Reddit, and online communities
• Track campaign performance and optimize strategies to generate qualified pipeline
• Test and iterate on messaging, targeting, and channels to improve lead generation

What you need

• 1–4 yrs of experience
• Go-to-market
• Lead generation
• HubSpot
• Sales
• SEO
• Cold calling
• Any graduate

Good to have

• Google Analytics
• Content marketing

What you get

• ₹95k–₹1.1 L a month