Google Ads Specialist (eCommerce)

About the role

We are looking for an experienced Google Ads Specialist to take full ownership of scaling our core Google Ads ecosystem - including Search, Shopping, and Performance Max - while expanding our cold-traffic acquisition on YouTube. You will work closely with our marketing team to test angles, optimize funnels, and scale profitable ad spend.

What you'll do

• Drive full-funnel Google ads (#1 priority): Architect, manage, and optimize high-converting Google Ads campaigns across Search, Shopping, Performance Max, Display
• Scale YouTube video campaigns: Build and scale cold-traffic YouTube campaigns using VSLs - optimizing campaign structure, placement strategy, creative hooks
• Optimize Merchant Center & tracking: Oversee Google Merchant Center feeds, policy compliance, and server-side/conversion tracking setups (GTM, GA4
• Collaborate on creative strategy: Brief and collaborate with copywriters and video editors on high-performing ad copy, fresh VSL concepts, visual hooks, script angles
• Test & analyze continuously: Execute systematic A/B tests across keywords, bidding strategies, ad copy, video angles, and landing page flows. Monitor CAC, ROAS

What you need

• 3–6 yrs of experience
• Google Ads
• Data analysis
• Google Analytics
• Any graduate