Group Manager - Media Strategy

About the role

Group Head, Strategy (Media and Comms) for Automotive account. You will lead the thinking on how Client's motorcycles, scooters and EVs get advertised across India, and be the senior person the client turns to on media and communications. The Automotive Client spends a lot on advertising, and that spend should rest on a proper understanding of buyers, the category and competitors.

What you'll do

• Build and own the yearly media and communications strategy for Client's brands, from commuter motorcycles to premium bikes, scooters and EVs
• Turn consumer, category and competitor insight into clear choices on audience, channel and message, including regional and language specific plans
• Lead strategy for launches, festive season campaigns and always-on brand work
• Agree with the client's analytics and sales teams how effectiveness will be measured: reach, consideration, leads, test rides and sales
• Guide the media mix across TV, digital, social, influencers, OOH, print, radio, retail and dealer activation, along with partnerships and sponsorships

What you need

• 9–12 yrs of experience
• Go-to-market
• MBA or BBA