Growth Analytics Lead - India

About the role

The key purpose of this position is to lead a India Growth Analytics sub-team who will provide Prescriptive Analytics that drive agile fact-based decisions and business growth in India. Specifically, this position is expected to establish, strengthen and advance key Analytics pillars namely: Marketing-Media Analytics, Pricing & Strategic Analytics, First party data analytics, Social listening and Business Intelligence.

What you'll do

• Market Mix Modeling (MMM) / Planning & ROI Independently manage multiple Marketing Mix Modeling projects which are identified as key priorities in the India BU Prepare &…
• Independently manage multiple Pricing Research or Price Pack Architecture Analyses based on identified priorities and needs in the India BU
• Utilize core PPA tools such as Mekko Charts, Threshold and Quartile analyses and run Pricing Simulators to flesh out and measure key PPA opportunities in India
• Working with cross-functional team to align and understand the trends and assumptions and then integrate category forecast in Annual Plan and Strategic Plan
• Validate the category growth forecast and identify opportunities to better recalibrate current models

What you need

• 1–4 yrs of experience
• Analytics
• Dashboarding
• Excel
• Statistics
• PowerPoint
• Data analysis
• BBA or MBA or MA or PhD

Good to have

• Performance management