Growth & Lifecycle Marketing Manager

About the role

This is a rare opportunity to own meaningful marketing scope on a global team, not execute against someone else's playbook. You will report directly to the VP of Customer Growth and work as a core member of a small, nimble team of marketers, engineers, and product managers who move fast and have real influence over how millions of patients access their medications.

What you'll do

• Develop and lead an integrated online marketing and lifecycle strategy that supports patient outcomes while driving acquisition, activation, retention, adherence
• Own CRM and lifecycle programs across email, SMS, push, in-app messaging, and voice, including journey design, trigger strategy, audience selection, content planning
• Apply AI-enabled approaches to audience segmentation, personalization, send-time optimization, churn-risk identification, propensity modeling
• Partner with data science and analytics to operationalize predictive models and evaluate whether AI-driven interventions improve engagement, conversion, refill behavior
• Design and execute a rigorous experimentation roadmap across lifecycle and paid channels, including A/B, holdout, and multivariate tests

What you need

• 5–9 yrs of experience
• Google Ads
• Analytics
• Marketing automation
• Performance marketing
• Digital marketing
• CRM
• BBA or MBA

Good to have

• Data warehousing
• ETL
• LLMs
• SQL
• Tableau
• Looker