Growth Lead (D2C Exp Mandatory)

About the role

We’re looking for a Growth Lead who can architect and scale our products D2C engine across global markets. This role seeks ownership of performance marketing, systems, analytics, community building, and marketplace expansion into one unified growth function. If you thrive on high ownership, love experimentation, and can balance quantitative rigor with strong brand intuition, this is the role for you.

What you'll do

• Build and scale the full growth pipeline across acquisition, activation, and retention
• Own the end-to-end growth strategy for wearables and future products
• Lead multi-channel paid acquisition across Google, Meta, TikTok, YouTube, Affiliates , and emerging platforms
• Drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap
• Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably

What you need

• 5–8 yrs of experience
• Analytics
• SEO
• Shopify
• Performance marketing
• Branding
• MBA or B.Tech or B.E.