Growth Management - Merchant Lending (AM/DM)

About the role

You will own the campaigns that turn our merchant base into active borrowers. That means designing, launching and optimising multi-channel campaigns that drive loan eligibility checks, applications,disbursals and repeat borrowing among small businesses — kirana stores, retailers, restaurants and service merchants who accept payments on our platform.

What you'll do

• Own the campaign calendar for merchant lending: new-to-credit acquisition, pre-approved offer activation, top-ups, renewals and win-back of dormant borrowers
• Plan and run campaigns across push notifications, SMS, WhatsApp, email, in-app banners, IVR/outbound calling and the field sales force
• Build merchant segments using transaction volumes, tenure, category, geography and eligibility, and tailor offers and messaging to each
• Design and run A/B tests on creatives, copy, offer framing, timing and channel mix; scale what works and kill what doesn't
• Track the full funnel — reach, click, eligibility check, application, KYC, sanction, disbursal — and fix the biggest drop-offs with Product and Ops

What you need

• 4–7 yrs of experience
• Excel
• CRM
• SQL
• KYC
• Working capital
• Budgeting
• Any graduate