Growth Marketer

About the role

We're hiring a Growth Marketer to own the two engines that turn marketing spend into pipeline: organic visibility (SEO plus answer-engine and generative-engine optimisation, AEO/GEO) and paid campaign performance. You'll audit both, fix what leaks, scale what works, and be judged on qualified pipeline — not clicks, form fills or impressions.

What you'll do

• Run two loops — organic and paid
• Measure how AI assistants (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews) answer our buyers' questions, per market: are we cited, which sources they draw on
• Maintain the tracked prompt set across three buyer intents — discovery ("best X for Y"), alternatives ("alternatives to [competitor]") and sentiment ("[brand] reviews"
• Trace every negative or inaccurate AI answer to its root source (a review site, a directory listing, an employer-review page
• Ship content engineered to be quoted: answer-first pages, comparison and alternatives pages, FAQs with schema, and original data stories

What you need

• 4–7 yrs of experience
• SEO
• Google Ads
• Google Analytics
• HubSpot
• CRM
• LLMs
• Any graduate

Good to have

• Performance marketing
• Analytics
• Python
• Looker Studio
• SQL
• Salesforce

What you get

• ₹10 L–₹12 L a year