Growth Marketing Manager for Innovations

About the role

This role focuses on understanding consumer needs, building strong product propositions, planning go-to-market strategies, and driving user growth and business performance through data-driven marketing. Identify target consumer segments and understand their needs, behaviors, usage drivers, and pain points.

What you'll do

• Use customer analytics and market research to guide marketing strategies and product decisions
• Manage launch timelines and align innovation launches with the overall GCash marketing calendar
• Manage marketing budgets to ensure effective spending and timely reporting
• Process Improvement and Team Leadership: Improve team processes and ways of working, align priorities across teams, and support the development of team members

What you need

• 5–9 yrs of experience
• Branding
• Analytics
• Go-to-market
• Market research
• Any graduate