Growth Strategist

About the role

As a Growth Strategist, you will shape how customers engage with the business throughout their journey, from their first purchase to long-term loyalty and expansion. You will combine customer insights, behavioral data, creative messaging, and marketing technology to develop programs that increase engagement, conversion, retention, and revenue.

What you'll do

• Understand customer behavior and identify growth opportunities: Analyze customer motivations, purchasing patterns, engagement levels
• Develop customer segmentation strategies: Create meaningful customer segments based on behavior, purchase history, lifecycle stage, business value
• Design end-to-end customer journeys: Own the customer experience from initial interaction and onboarding through first purchase, post-purchase engagement
• Lead lifecycle marketing initiatives: Develop and execute integrated customer communication strategies across email, SMS, automated journeys, promotional campaigns
• Personalize high-value customer experiences: Design tailored engagement programs for strategically important customers, including exclusive offers, gifting initiatives

What you need

• 3–6 yrs of experience
• Copywriting
• CRM
• Any graduate