GTM and GA4 Specialist | 5 to 7 Yrs | Bangalore | SOW 2458 |

About the role

We are seeking a highly skilled and motivated GTM and GA4 Specialist to join our dynamic team. This role is critical in supporting the implementation of Google Tag Manager (GTM) tagging and troubleshooting Google Analytics 4 (GA4) reporting. The ideal candidate will possess strong technical skills, strategic thinking abilities, and excellent communication skills to support our digital marketing and e-commerce efforts.

What you'll do

• GTM Implementation and Management: Set up and manage GTM tags, triggers, and variables. Ensure accurate tracking of user interactions across our digital platforms
• GA4 Reporting and Troubleshooting: Develop and maintain GA4 reports to track key metrics. Identify and troubleshoot any issues or discrepancies in data reporting
• Collaboration and Communication: Work closely with marketing, development, and data teams to ensure seamless implementation of tagging and tracking solutions
• Communicate technical concepts to non-technical stakeholders effectively
• Technical Support and Training: Provide technical support to team members on GTM and GA4. Develop and deliver training materials to enhance team capabilities

What you need

• 5–7 yrs of experience
• Google Analytics
• Digital marketing
• Communication
• B.Tech or B.E. or B.Sc or BCA or BBA