Head Marketing - Leading Financial Conglomerate

About the role

Strategic Leadership Develop and execute the digital marketing strategy aligned with business objectives and growth goals. Performance Marketing Drive customer acquisition through Google, Meta, LinkedIn, YouTube, and other digital channels. Brand & Content Marketing Lead integrated brand campaigns across digital platforms.

What you'll do

• Create annual and quarterly marketing plans with clear KPIs and measurable outcomes
• Lead digital transformation initiatives across business units and identify new opportunities for customer acquisition, engagement, and market expansion
• Optimize campaigns to improve lead generation, conversions, ROAS, and customer acquisition costs
• Manage digital media planning, performance tracking, and marketing budgets
• Oversee content strategy across websites, blogs, social media, email, video, and thought leadership initiatives

What you need

• Digital marketing
• SEO
• Content strategy
• CRO
• Performance marketing
• Marketing automation
• Any graduate

Good to have

• Google Analytics
• Content marketing
• Email marketing
• Branding
• CRM
• Dashboarding