Head of Consumer Experience | Tier 1 Global FMCG

About the role

CX Strategy & Omnichannel Journey Orchestration Map and optimize full-funnel consumer journeys to boost acquisition, cross-sell/upsell, loyalty, retention, and Net Promoter Score (NPS / CSAT). Tech Architecture, CDP & Consumer Data Ecosystem (CDE) Deeply understand and orchestrate integrations between SFMC (Salesforce Marketing Cloud), AdTech/DSP platforms (DV360, Amazon DSP, Meta Ads), Clean Rooms, and enterprise data warehouses.

What you'll do

• Architect and lead the roadmap for in India, ensuring end-to-end integration across data ingestion, identity resolution, enrichment, and real-time activation
• Own the technical product roadmap for consumer-facing digital assets, including Brand Websites, CRM engines, and conversational commerce (WhatsApp/Chatbots)
• Drive Agile product development lifecycles: backlog prioritization, requirement briefing with Tech teams, sprint reviews, and User Acceptance Testing (UAT)
• Oversee deployment and optimization of Tech Digital Services

What you need

• 10–18 yrs of experience
• SQL
• Salesforce
• CRM
• Agile
• Meta Ads
• Cross-selling
• Any graduate

Good to have

• Roadmapping