[India]Engagement Lead - MMx | MTA

About the role

We are seeking a Marketing Mix Analytics Lead to drive measurement and optimization of marketing investments for global clients. This role focuses on Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to quantify channel impact, evaluate ROI, and support data-driven budget allocation decisions.

What you'll do

• Lead end-to-end Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) engagements, from problem structuring to final recommendations
• Analyze multi-channel marketing data to quantify channel effectiveness, contribution, attribution, and ROI
• Apply statistical techniques such as regression modeling, adstock, saturation curves, and attribution methodologies
• Translate analytical outputs into actionable business insights and budget optimization strategies
• Develop client-facing presentations with clear storytelling and structured recommendations

What you need

• 5–7 yrs of experience
• SQL
• Power BI
• Python
• R
• Snowflake
• Tableau
• Any graduate

Good to have

• LLMs
• Databricks