Klaviyo Email & SMS Specialist (US Market Experience Needed) - SEA Applicants

About the role

This role completes our Retention Pod alongside the Head of Retention and an E-Commerce Copywriter. The Head of Retention sets strategy and direction. You build it, set it live, make sure it works, and report on what it does. Build and manage all email and SMS flows in Klaviyo — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and any new flows the strategy requires

What you'll do

• Build and manage all email and SMS flows in Klaviyo — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery
• Set up and manage all email and SMS campaigns — promotional sends, product launches, seasonal, upsell, and re-engagement — on schedule and to brief
• Build and maintain audience segmentation across the subscriber base — behavioural, lifecycle-stage, purchase history
• Set up and run the A/B tests > e.g. on subject lines, send times, content variations, and offer structures
• Ensure you set them up correctly, monitor them, and deliver a clear readout with a recommended action

What you need

• 3–6 yrs of experience
• Shopify
• Any graduate