Lead - Digital Platforms and Consumer AI/Senior Lead - Digital Platforms and Consumer AI

About the role

Leads the transformation of the Consumer Durable app funnel into a high-efficiency revenue engine by optimizing traffic quality, reducing conversion friction, and institutionalizing AI-driven targeting. Accountable for measurable uplift in Digital performance and disbursal growth.

What you'll do

• Acts as Category Growth Owner (Digital P&L mindset) – drives app-led revenue contribution for Consumer Durables, similar to a marketplace category lead
• Owns end-to-end digital demand funnel (Traffic ? Engagement ? Consideration ? Store ? Disbursal)
• Drives selection & visibility strategy through brand/category segmentation and targeted discovery
• Optimizes digital shelf placement via banner, search, and merchandising interventions
• Improves conversion architecture by diagnosing drop-offs and increasing funnel velocity

What you need

• 15–16 yrs of experience
• Performance marketing
• Dashboarding
• Any graduate