Lead Generation Executive

About the role

We are looking for a proactive and detail-oriented Lead Generation Executive to support our business development efforts by identifying, qualifying, and nurturing inbound marketing leads. The role involves engaging with prospective customers, validating business requirements, researching customer information, and ensuring high-quality leads are passed on to the sales team for further engagement.

What you'll do

• Qualify and evaluate inbound marketing leads through phone calls, emails, WhatsApp, and other communication channels
• Engage with prospective customers to understand their business requirements, including product grade, purity, end-use application, quantity requirements
• Conduct lead nurturing activities by validating company details, customer profiles, and purchase intent
• Research and verify prospect information using company websites, online portals, LinkedIn, industry databases, and other available resources
• Assess lead quality based on predefined qualification criteria and maintain an organized lead pipeline

What you need

• 1–3 yrs of experience
• Lead generation
• CRM
• Sales
• Business development
• Communication
• BBA or B.Com

Good to have

• Inside sales
• Salesforce
• HubSpot